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MILLTRUST INTERNATIONAL
 

The Opportunities Arising in South-East Asia Wealth Management

July 25, 2024

BY Simon Hopkins

Simon Hopkins featured in FundForum Edge

The world is changing fast. And with it, the demands  of  a  new  generation  of  wealth stewards who have inherited substantial wealth from  family  members, and  have  different priorities and objectives to their forebears. In Asia,  where  wealth  has  been  created  by families in business or through real estate, as Asian cities have blossomed, these next gen investors now have far more complicated lives than before, with homes in Europe, businesses in  China,  and  banking  and  residency  in Singapore  for  example.  Their  children  are being educated in the UK and USA and their focus is less on manufacturing or agriculture but more on investing and making wealth work for  them. With  this comes a  new focus  on impact  and  sustainability, but  not  at  the expense of profits and progress.

Temasek  recently  recast  much  of the intergenerational  investment  of  its citizens’ wealth as “Ecosperity”, a rather clumsy term that nonetheless is redolent of doing the right thing ecologically and in terms of wellbeing, two  concepts  that  are  not  always  obvious bedfellows.

At Milltrust, in the 13 years since we set up our business  in  Singapore,  we  have  sought  to project  an  image  of Sustainable  Prosperity. Conscious  of  the  challenges  of  the  rapidly growing,  youthful  population  of  most  of  the developing world, especially South-East Asia, we have sought to invest into companies, both public and private, that are respectful of the fine  balance  between  progress  and  the protection of our finite resources, those that are leading  on  innovation  and  are  respectful  of shareholders rights.

So what’s next? With no private pension fund industry to speak of and a local mutual fund industry that is a mere rounding error for the giant asset managers and ETF providers, who now dominate the industry, institutional asset management is being leapfrogged in the region by wealth management in much the same way that fixed line telephones were bypassed by cell phones. Asset managers have let down their investors, driving down investment returns by group think and passive investing. Meanwhile, deposits  in  Singapore private banks are ballooning at a record pace surpassing USD 3 trillion.

Nonetheless, a recent survey of the clients of private banks in Singapore showed that over 70%  were  very  significantly  dissatisfied  with their relationship managers, owing to a slew of factors including lack of transparency, an unmet desire for holistic services, lack of personalisation  and  low  levels  of  personal connection  with  clients.  If  the  private  wealth opportunity is not to go the same way as the race to zero in the asset management industry, where only the biggest players are assumed to be  able  to  win  the  volume  game,  and  the outcomes for investors measured against their anodyne peer group statistics are abysmal, then a new formula is required.

Step forward the Multi-Family Office. Under this structure, investors sit at the same table with their  advisors  to  evaluate  the  merits  of investment strategies and products. Fees are transparent and aligned with investor outcomes, and access to skill-based investing is prioritised above the commoditised services that  can  be  acquired cheaply but at the expense of returns.

Relationship managers are given the flexibility to offer a far wider array of investment solutions than typically on offer at a private bank, and to benefit from the flexibility that allows them to live and work wherever they choose, with the support of a platform that takes care of all aspects of the business infrastructure including compliance, training, sourcing, payroll and HR.

Building  links  around  the  globe  with  a  club  of business leaders and industry experts that have allowed us to offer highly remunerative investments in  real  assets,  private  equity,  hedge  funds  and venture, from real estate in Africa, to farmland in Australia, infrastructure in Asia, health and agri-food innovation from leading universities, and wellness and security innovation from top drawer places of learning.

The stewardship of family wealth is set to dominate the investment landscape in Asia for some time to come, compounded by the challenges faced by the wealthy of Hong Kong who have been coming to Singapore in their droves.  With over 25 years of experience in the region and our HQ in Singapore, we  are  set  to  focus  on  this  market  for  the foreseeable future, and all within the framework of Sustainable Prosperity for those who engage with us.

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